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Travelers who explore an online virtual tour are twice as likely to visit in person.
LCP360 and Pinnacle concluded that websites with virtual tours perform better in search engines as compared to sites that use only images. Google favours 360-degree scenes over still photography, with a 2:1 preference for thumbnail display on Google Map listings. In addition, virtual tours influence a 16% growth in organic search and a 12% increase in engagement in Google Map listing.
Visitors spend 5 to 10x more time on websites with virtual tours.
The longer a visitor spends on a web page, the higher it will rank in search results. When there’s a virtual tour to maintain interest, visitors are much more likely to resist leaving a website. This can boost Google SEO results considerably, and is therefore becoming an increasingly important element of commercial marketing strategies.
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Enhance your online presence across Google with the premium-quality, Google 360 tours powered by virtual Street View technology.