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Travelers who explore an online virtual tour are twice as likely to visit in person.
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LCP360 and Pinnacle concluded that websites with virtual tours perform better in search engines as compared to sites that use only images. Google favours 360-degree scenes over still photography, with a 2:1 preference for thumbnail display on Google Map listings. In addition, virtual tours influence a 16% growth in organic search and a 12% increase in engagement in Google Map listing.
Visitors spend 5 to 10x more time on websites with virtual tours.
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The longer a visitor spends on a web page, the higher it will rank in search results. When there’s a virtual tour to maintain interest, visitors are much more likely to resist leaving a website. This can boost Google SEO results considerably, and is therefore becoming an increasingly important element of commercial marketing strategies.
63%
63% of Travel Sites use Virtual Tour Photography
Travel companies are taking advantage of virtual tours by giving customers a glimpse into the real deal. 360 photos and videos are a fun way for customers to explore a location and get more information before visiting.
