Top 5 Benefits of Virtual Tours in Your City
Virtual Tours are the newest and most upcoming form of technology in the marketing realm. Businesses, Entrepreneurs, Surrounding Cities and more are witnessing the impacts that Virtual Tours can have. For instance, Google has started to rank businesses higher on maps and search results if their businesses has a virtual tour associated with it. Today, we are going to dive into the top 5 benefits of Virtual Tours and how it can positively impact your city!
Benefit #1: Tourism Promotion:
Tourists are just about everywhere now-a-days, but it is important to realize when you have a unique tourist opportunity on your hands. Larger cities with in-depth background and history tend to attract many more tourists than the suburbs. Not saying that the suburbs don’t attract tourists, but these large cities tend to be the pin-point of most vacations. This being said, it is important for cities to realize the potential they hold and take advantage of the virtual tour opportunities.
Take Philadelphia for example. Philadelphia attracts MANY different kinds of tourists. Not only does Philadelphia attract history fanatics, because of the Liberty bell, Benjamin Franklin, and Independence hall, Philly is home to some of the best sports teams, art, restaurants and more! Each and every type of businesses in this area understands the importance they hold in location here.
Virtual Tours specifically capture these enticing landmarks and give a sneak peak of what is in store for tourists. By providing a captivating visual experience of your city’s attractions, traveler’s interest spark and inspire them to visit in person.
Benefit #2: Economic Growth:
When tourism begins to increase due to the Virtual Tours, the economy is also impacted for the better. More tourists equals an increase in hotel business, restaurants, local businesses, neighborhoods and shops. All of these businesses see an increase in revenue. Not only that, some of these smaller businesses begin to invest in the virtual tour game to enhance their experience. This allows the customers/tourists to have a pleasant experience while searching the city. Virtual tours also brings in more revenue for the businesses. All in all, the economy begins to bloom.
Benefit #3: Accessibility:
This benefit of Virtual Tours may seem like common sense, but it is exceptionally true. Virtual tours make a city much more accessible to a wider audience. When people look for places to visit, many like to see and understand what the surroundings are like. Whether this is because of a physical limitation that prevents them from exploring the city, or they want to understand the atmosphere they are putting themselves in. Either way, providing an inclusive experience for everyone is attractive to potential visitors and may persuade them to visit. Virtual tours can share a city’s cultural heritage and historical significance with a global audience, regardless of any boundaries.
Benefit #4: Educational Tool:
Virtual tours have become a beneficial tool for educational institutions. Schools and universities use them daily to enhance their curriculum. This was especially big during the Covid-19 crisis when no one was allowed to travel. Field trips for these students where turned into an immersive online experience. To provide the best for these students, Virtual tour services provided 3D walk through tours, making it almost like an in-person experience.
Now schools are using these Virtual Tours to experience landmarks all over the world! For instance, schools in California can’t afford to travel across the country to experience the 9-11 memorial in NYC. Virtual tours have made it possible for these students to understand and increase their educational knowledge and experience these outstanding landmarks.
Benefit #5: Marketing and Promotion:
As a lot of the previous benefits include, Virtual Tours truly make the largest impact in the marketing and promotion world. City businesses, including hotels restaurants and local shops, can benefit immensely from virtual tours. They serve as a potent marketing tools that allows businesses to showcase their offerings to a global audience.
We see this a lot when it comes to social media. Companies investing in these virtual tours are going viral on Instagram, Facebook, TikTok and other platforms. They tours focus and enhance unique features that set these businesses apart from others and gets audiences wanting to come see it for themselves. Travelers or potential customers like to explore these tours to stay informed on the experience they are going to get and create significant foot traffic for the establishments featured.
Virtual tours offer many different advantages when it comes to any city. The great thing about them, is that you can have one for an overall city or the businesses within the city can invest in their own as well. The different types of virtual tours, like matterport, cloudpano or others, enhance different parts of each business and city. Overall, the opportunities are endless when it comes to the benefits for Virtual Tours. Take your city or business to the next level today!